Jordan Sessler


In fact, Texas has made great strides in environmental and energy development. Utilizing Texas pride as a marketing strategy, the “Don’t Mess with Texas” anti-littering campaign became so well known that it has become a cultural slogan, supported by countless Texan celebrities. Similarly, Lyndon Baines Johnson pushed for rural electricity expansion using the Texan collective experience to convince residents of the plan, far before other Western states had rural electricity systems. Such campaigns would have been impossible without the subnationalism that Texas is known for.


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